When you decide to stage/redesign your house for the resale market, you gain a huge marketing advantage over other homes for sale. I was recently told that there are 450 homes on the market just in Willowick. It's the same in every community here in Northeast Ohio. The latest housing trends for the Greater Cleveland area indicate there's a glut of homes on the market. So, what sets your house apart? Why should someone buy it and not another one down the street??
As any Real Estate Agent will tell you, it's a beauty contest out there. Staging is all about first impressions! Most potential buyers spend just 3-4 minutes walking through a home. You need to make those moments memorable and profitable! For the best impression, you should Stage your home before it is even listed on the market and MLS photos are taken!
If you've watched HGTV's "Designed to Sell" or A&E's "Sell This House," then you know what Real Estate Staging/Redesign can do for a home's value when it's being put on the market.
Hiring Devine Designs to stage your home is a minimum investment with maximum impact in the marketplace. Diana is Lake County's FIRST & ONLY professionally trained and certified One Day Real Estate Redesign/Staging expert!
Staging is NOT decorating; it is merchandising "the product". That's right, when you're selling your house, it becomes a product. When selling, you also want to sell a lifestyle, but not your lifestyle. Buyers need to be able to imagine themselves living in your house. Remember: The way you live in your home and the way we market your house are two very different things. As you can see in the photos below, staging has transformed the room into one that is purposeful and welcoming to prospective buyers.
Home buyers are looking at your home on the internet before they ever step into the actual property... Your home can be eliminated from a buyer's "must see" list if it doesn't have curb appeal with online photos that show the property in its best possible condition. However, a Staged home can create that great first impression... The message the buyer receives is: "This house won't be on the market long, we better put an offer in NOW!" Staging makes buyers want to move IN ...not move ON.
Buyers have ONE goal in their house hunting: to reduce the price of your home! They begin this process by making a "running list" in their minds of the negative aspects of your house as they tour the property. As the list grows, their offer price shrinks. Staging ensures that this list is short and their offer is swift and for top dollar!
You list your house for $225,000. It stays on the market for 6 months with no offers. You now have to reduce your selling price by THOUSANDS in order to get Realtors to bring their clients through again because it's now considered an "old listing".
For just a couple of HUNDRED dollars, your home could have shown at its very best from the beginning and you would have received that top dollar offer you were looking for in just a fraction of the time.
Whether you are looking for help with one or two rooms, or Staging the entire house, Devine Designs is here to help. We can do as little or as much as you like!
All Staging packages require a complete Staging Assessment.
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Market Ready Assessment
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The home-selling process can be quite exciting! However, with so much to do it can be difficult to know exactly where to begin. Devine Designs uses the nation's only standardized scoring system during our assessment. It is a comprehensive point system that allows the homeowners to immediately grasp how ready their home is for showing.
Consultations begin with a two-to-three-hour thorough walk through of the exterior and interior of the home. We take digital photos to highlight areas of concern or focal points for each room and outdoor space. During the assessment walk through, we designated items in the house that need to be removed. When we've completed my assessment, we provide the sellers with an initial report that includes both the positive features of the house that will help it sell and also the negatives that will delay the selling process. They will also receive initial assessment scores that are broken down room by room. We will take the homeowners through the home to discuss each room's score and we will provide a list of homework on which the homeowners can immediately get started. During this process, we discuss how each recommendation will add to the property's overall allure. The homeowners will learn about the psychology of the buyer and how their house can best appeal to the buyer's five senses. They will discover why Staged homes have a competitive advantage over homes not prepared for sale, and why each recommendation is important to their overall goal of selling their house for top dollar. For homes priced at $150,000 or more, Devine Designs prepares a written Home Evaluation, which is an interior and exterior diagnostic report with specific enhancement instructions. We like to schedule a meeting with the sellers to go over our comprehensive written report within 72 hours of completing the assessment if possible. The report is based on the location, the curb appeal, the interior appeal, the cleanliness of the property, and factors that affect other senses such as smell and touch.
The Home Evaluation includes:
- Customized, room-by-room enhancement recommendations that you can implement yourself
- Recommendations of any repairs or improvements that will benefit the property
- Suggestions on how to prepare the home to sell
- A list of the Top Staging Priorities for each room
- Tip Sheet to be used prior to showings and Open Houses
Armed with the Market Ready Assessment Report, the homeowners can immediately begin doing the work themselves or hiring the painters, cleaners, packers and/or handymen you need to get it done and get your house on the market!
Fee:
The cost for a Comprehensive Assessment is 10% of your home's total square footage, with a minimum charge of $150.00 (e.g. A 1200 sq. foot residence would cost $150.00. A 2,500 square foot residence would cost $250.00)
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One-Day Editing
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One Day Editing is the most efficient way to quickly transform your home!
Each of your home's Four Main Areas (The Foyer, Kitchen/ Breakfast Area, Family Room, and Master Bedroom/Bath) will be edited and arranged to show off the area's best features. We analyze each room's needs and then rearrange, eliminate, and position the furniture and accessories for you. In just a short while we're able to create the "Wow" factor that buyers respond to!
Fee: $450.00 for homes up to 2500 Sq. ft.
For larger homes please request a customized quote.
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Full Service Staging
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Our Full Service Staging service goes beyond One Day Editing to complete the preparation of all additional rooms in the home. Furniture layout, proper accessorizing and lighting are just a few of the areas we consider when Staging each room for show. Full Service Staging results in the home feeling "unified" by connecting each space aesthetically. Buyers will love the house's amazing look and appeal!
Pricing: Starting at $199.00 a room. Please request a customized quote.
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Ambience Package
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The Ambiance Package includes additional accessories from Devine Designs' inventory that will transform your rooms into luxurious spaces that buyers really respond to! Ambient lighting, area rugs, candles, greenery, and other accessories make up vignettes that transform your house into a "model home" setting. This package, in combination with One Day Editing or Full Service Staging, creates the ultimate assault on the buyer's senses... which results in a positive impression that they just can't forget!
Pricing: $80 per month and up, depending on accents needed. Exact quotes can be given per room, or per job.
Ambiance items are rented on a monthly basis. Items are rented at 20% of current retail value, as per rental industry standards.
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